About Jo Sheval

Jo Sheval

Building relationship through stillness and mindfulness

Jo ShevalJo Sheval has had an extensive history spanning over 3 decades in publishing, advertising, speaking, marketing and equestrian pursuits. Jo started her first advertising business in 1989 at the age of 22, taking that business to a million dollar turn over in less than 5 years.

Raised in Sydney with a family farm at Forbes, Jo spent much of her time alone on the farm being with animals, horses and nature.

Venturing from Sydney to Alexandra in 1996, as an early tree changer to raise her family and pursue horses, Jo has spent her time in regional Victoria providing communication strategies for local businesses and governments whilst breeding and training Welsh B ponies and Warmbloods. Jo also co-run the Avalon Reign Training Centre in Yarck with her former husband.

Jo has a strong entrepreneurial and empathic spirit and has spent years studying with many world class, entrepreneurs and has been an avid long-term student of many subjects such as quantum physics, spiritual psychology, intuitive healing, nutrition, healing modalities, personalities,  human behaviour, animal communication, horse training, personal/self/professional development and inter-species communication.

Jo’s passion for understanding the complexities of human and animal/nature connected-ness is due to her highly sensitive and intuitive ability which shows itself in visions, dreams, premonitions and apparitions which started at the tender age of 6.

Jo ShevalAfter years of nagging her parents, Jo was given her first horse (Above) for Christmas in 1979 and her non-horsey parents gave her a bridle and a brush and that was it. So Jo spent years riding around the family farm bareback, not realizing that she was developing a very handy independent seat.

When Jo move to Alexandra in 1996 she sought out a trainer that would help her get back in the saddle after taking time out for career and family and she also wanted someone that would teach her more than just riding. The universe answered her call when she was introduced to Kailie Nott. A strong bond developed and the two have worked together on many horse related projects and clinics ever since.

Jo was very involved with the Parelli programs in the late 90s and attended many horsemanship clinics, Buck Brannanman clinics and was riding her beloved horse, Bonnie bare back and bridleless. However, she felt something was missing and these trainers never really connected with what Jo was really searching for.

It was upon reading Linda Kohanov’s books that she finally felt her prayers answered.  It was refreshing and exciting and a very feminine difference to everything or anyone else she had come across. It was during this time that Jo also became an Equine Facilitated Learning instructor with Franklin Levinson and Elaine Hughes through www.efl.net.au program.

Jo went on to teach Equine Facilitated Learning programs with Malmsbury Youth Justice Centre, disability centres and one on one lessons with adults and children.

Developing your relationship and skills with horses is a life long journey and Jo has continually invested in books, online courses, training programs and all things horsey and healing, seeking out the leaders that resonate the most with Jo’s philosophy and ethics.

Along with developing and running programs with Kailie, Jo and Kailie are currently studying the  Trust Technique with Shelley and James French and were honoured to host them in Seville at Jo’s farm for 5 days in February 2018. Jo and Kailie have found their work the most complementary and empowering to the Holistic Equitation programs.

Jo believes we are all connected through the unified field and this connection was continually validated throughout Jo’s horse breeding years when every single foal that was born had visited Jo in her dreams or in visions before their birth giving her details of their colour, markings, sex and sometimes what they wanted to be called. Oddly enough they were often accompanied by other archetypal animal energies such as elephants, lamas, cows and even prehistoric creatures. These archetypal energies often depicted the nature of these horses and ponies. Jo would sometimes illustrate the ponies before their births which always astounded Kailie when she would get to meet the foals in real life.

Jo ShevalJo has rescued many animals throughout her life (including Matilda the donkey and Kirra Roo above)  and is a registered wildlife foster carer and to this day believes some of her deepest and most reward relationships were with the baby kangaroos she raised.



Jo ShevalOver the years Jo has also published a number of equestrian books and publications online along with the Horse and Owner Personality Decoder.

Contact Jo Sheval at info@holisticequitation.com.au or mobile 0478 7111 80

Jo has a mix of business, healing, animal and equestrian studies – she looks for the connections between all of them.

• Love is Love • Leadership is Leadership no matter what we are doing.



Jo’s Commitment to ongoing study

Currently studying the Trust Technique with James French and Shelley Slingo

Advanced Manifestation Program – Rick Jarrow
Course number 8 week self study course
Course name Adyashanti – Falling into Grace
Course number Home Study Course
Course name Anodea Judith – Eastern Body, Western Mind
Course number Home Study Course
Course name Body Talk Modules 1 & 2
Course number 2007
Course name Brett McFall – Leadership and Professional Speaking
Course name Dale Beaumont – Leadership & Publishing
Course name Demartini – Breakthrough Experience
Course name Demartini – Leadership Program
Course name Designing Your Destiny – Dr Joe Dispenza
Course number 8 week course
Course name Emotion Code – Dr Bradely Nelson
Course number 8 week course
Course name Equine Facilitated Learning – Cert I
Course name Intitiations by the elements – Carolyn Myss
Course number 4 week course
Course name Into the Matrix – Richard Bartlett
Course number Home Study Course
Course name John Dwyer – How to Wow Marketing
Course name Landmark Education – Personal Development
Course number 4 day workshop
Course name Linking Awareness – Animal Communication cert I
Course name Making your Mind Matter – Dr Joe Dispenza
Course number 8 week course
Course name Parelli Natural Horsemanship
Course number Level 1 & Level2
Course name Photonic Therapy Cert i & ii
Course name Super Fast Business – James Schramko
Course number 2017
Course name Super Fast Business – James Schramko
Course number 2011
Course name Swinburn University – App Development
Course name The Matrix Energetics Experience – Richard Bartlet
Course number Home Study Course
Course name Trust Technique – James French
Course number Contintuous ongoing study
Course name Understanding Archetypes ~ Carolyn Myss
Course number 2014
Course name You were Born Rich – Bob Proctor
Course name Your Energetic Being – understanding Chakras – Carolyn Myss
Course number 2015
Course name certificate IV in training and assessement
Course name Loral Langemeier – Cash Machine

Jo below enjoying life with her animals and teaching.

Live simply, Love generously, Care deeply, Speak kindly


Please contact:
Jo Sheval for more details
0478 7111 80
45 Connors Lane, Seville VIC 3139, Australia